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It began by dropping the Kinect requirement early this summer, which resulted in a price drop of $100 for the console, putting it on par with the PS4. As the console continues to lag in sales behind its primary competitor in Sony's PlayStation 4, Microsoft is pulling out all the stops at Gamescom 2014 to do everything they can in getting more consoles in more hands come this holiday season. Microsoft heavily relied on Titanfall in its launch window, using it to market an Xbox One bundle that included the game.
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